Programmatic monetization, engineered for yield, not just fill.
ReachMetriks runs the full monetization stack across Web, In-App and CTV inventory — direct SSP/DSP integrations, ad-server orchestration across GAM, FreeWheel, Spring Serve, Publica and Limelight, and traffic-quality controls that keep your supply clean.
One partner across every screen
Web, in-app and CTV inventory each carry different bid mechanics, macros and device signals. We run all three under a single optimization framework so demand and reporting stay consistent everywhere your audience shows up.
Web
Display, video and native across desktop and mobile web, tuned for header-bidding efficiency and Core Web Vitals-safe load.
- Prebid & server-side header bidding
- Display, outstream & native units
- Consent (TCF/USP) & supply-chain object hygiene
In-App
iOS and Android inventory monetized through in-app bidding and mediation, with full device-signal and SKAdNetwork/attribution support.
- In-app header bidding & waterfall mediation
- Rewarded, interstitial & banner formats
- IDFA/GAID, app-ads.txt & SDK signal QA
CTV
Connected TV and OTT streams monetized via server-side ad insertion, with VAST/VPAID compliance and premium demand curation.
- SSAI/CSAI VAST & VMAP delivery
- Content & device-graph targeting
- Publica / FreeWheel / Spring Serve ad decisioning
Revenue operations, not just a tag on your page.
Most monetization vendors hand you a snippet and a monthly report. We sit inside your stack — tuning bid requests, floors, targeting and endpoint configuration continuously, and investigating traffic quality down to the bundle and geo level.
- ✓ Fill rate, CPM and revenue optimized together — not traded off against each other
- ✓ VAST/RTB integrations, macros and device signals debugged at the request level
- ✓ Supply and demand targeting, whitelists/blocklists and endpoint configs actively managed
- ✓ IVT and traffic-quality investigation via Human & Protected Media, by bundle, geo and partner
- ✓ Direct coordination with your SSPs, DSPs and publisher-side teams on integration and testing
From audit to always-on optimization
Inventory Audit
We map your current Web, In-App and CTV supply, ad-server setup and existing demand partners to find where yield is leaking.
Integration & QA
We stand up or refine RTB/VAST integrations, macros and device signals, then validate against your ad servers before scaling spend.
Targeting & Controls
Whitelists, blocklists, floors and endpoint configurations are tuned by bundle, geo and partner for maximum clean demand.
Continuous Optimization
Ongoing monitoring of fill rate, CPM, revenue and traffic quality, with fast iteration as bid landscape and inventory shift.